Digital Content Specialist


Here, we believe there’s not one path to success, we believe in careers that grow with you. Whoever you are or wherever you come from in the world, there’s a place for you at Sherwin-Williams. We provide you with the opportunity to explore your curiosity and drive us forward. We’ll give you the space to share your strengths and we want you to show us what you can do. You can innovate, grow, and discover in a place where you can thrive and Let Your Colors Show!

Sherwin-Williams values the unique talents and abilities from all backgrounds and characteristics. All qualified individuals are encouraged to apply, including individuals with disabilities and Protected Veterans.

Position Summary:

The Digital Content Marketing Specialist will be responsible for the content development and support efforts across TAG marketing digital properties. In conjunction with stakeholders in marketing communications this role will ensure the optimization and deployment of timely marketing content across various websites and online channels in support of the Sherwin Williams brand. Additional responsibilities include identifying new content development opportunities through data and insights, reporting and presenting content opportunities to internal stakeholders, executing content development against KPI-driven strategy, understanding tagging and analytics across content efforts, UGC-driven content development, search engine optimization (SEO), and continuous content modification in order to meet strategic goals.

Core Responsibilities

  • Coordinate development, enhancement, maintenance and/or support of digital experiences, tools, applications, and core functionalities to ensure effective and up to date customer-facing experiences and capabilities working with TAG Marketing, Marketing Communications, business subject matter experts (SMEs), IT, Info Security, MDM Data Teams and/or outside agencies/partners.
  • Support optimization processes for site content, tools and applications to ensure availability of accurate and consistent information across customer touchpoints, devices, and platforms.
  • Work with business stakeholders to maintain or enhance internal facing tools and programs used by SMEs, Stores or Field personnel.
  • Administer reporting of key measures, metrics, and data for evaluating site, tools, applications, and/or core functionality usage and customer satisfaction.
  • Assist with search engine optimization (SEO, organic) and search engine marketing (SEM, national/local) web and mobile programs and initiatives to deliver relevant and consistent results and availability of content/assets. Also facilitate keyword and meta-data definitions as well as store location data gathering and submission processes with internal data providers, SMEs and outside partners.
  • Support search capability evaluation and optimization within sites, tools, and applications to ensure relevant results are always found, and required content/assets are available.
  • Coordinate and/or perform content contribution via CMC, WordPress and AEM Content Management Systems (CMS) using established workflow processes for internal and external contributors.
  • Support mobile marketing initiatives – mobile optimized site content/assets, apps, tools, and SMS campaigns.
  • Coordinate user generated content integrations, linking approaches or efforts required to support segmented social media experiences.
  • Assist with content/asset needs, linking strategies, or metrics tagging needed to deliver national and divisional email campaigns.
  • Coordinate any data, links, tags, or materials needed to support Media team participation in online advertising and/or partner programs and integrations.
  • Maintain Security, legal and ADA content requirements across our owned properties

Basic Qualifications:



  • Bachelor’s degree in Marketing, MIS, or e-Business related fields



  • Minimum 2 years of digital marketing experience, e-Commerce and/or marketing experience


  • Working knowledge of search engine optimization (SEO)
  • Working knowledge of web analytics – Google Analytics (GA), Data and Reporting



  • Working knowledge of Website development, UX, design and front end/back end operations, content management systems
  • Must be detail-oriented and capable of handling multiple projects at once.
  • Ability to prioritize tasks to meet deadlines in a fast-paced environment.
  • Ability to quickly learn and adapt to new systems and processes.
  • Must possess excellent verbal and written communication skills along with a proven track record of collaboration with
  • multiple internal and external partners.
  • Understanding a broad range of products across divisions, Channel Partners, businesses, partner providers and
  • diverse market segment customers.
  • Obtaining accurate and timely information and assets from personnel across the organization or outside partner
  • contacts – many with varying roles and diverse responsibilities.
  • Keeping up with changing promotional plans and merchandising strategies across multiple divisions, businesses and
  • partners.
  • Efficient management of product information project priorities to ensure accuracy and consistency across disparate
  • Web properties and digital customer experiences.


  • Website content management system experience
  • Experience with Google Analytics

Sherwin-Williams is proud to be an Equal Employment Opportunity/Affirmative Action employer committed to an inclusive and diverse workplace. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.

As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.

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