Community Engagement Manager

TITLE: Socia Media Manager (Community Engagement Manager)
TYPE: Permanent/Direct Hire
LOCATION: Sandy Springs, area (30328)
START DATE: ASAP

*Please Note: Client Name and Salary will not be disclosed through email. Please schedule a time to speak with a Recruiter first*

JOB DESCRIPTION
As a community engagement manager, you understand how to build digital relationships, keep the conversation going, resolve issues, and design exciting content that encourages click-through. You are experienced with paid social campaigns, managing a pre-defined social budget, optimization and reporting on ROI. You are comfortable being the "digital voice of the company. You enjoy collaborating with marketing leadership in the development of strategy and execution plans.

RESPONSIBILITIES
  • Manages paid social media marketing campaigns and day-to-day activities on social channels (not limited to, Facebook, Twitter, Instagram, Pinterest, YouTube, etc.)
  • Manage and run other community properties: website product reviews, sampling program, blogs, forums, chatbots
  • Design, create, curate and manage exciting content for social channels, including UGC and company created content (UGC, images, video, promotions and written)
  • Foster engagement and community growth across social platforms and brand websites by responding to comments, engaging in conversation and proactively encouraging conversations
  • Build, maintain and evolve relationships with existing and new influencers & brand/social loyalists
  • Collaborates with digital marketing team to design, create and manage impactful campaigns and promotions
  • Develop in coordination with marketing leadership, a conversion strategy to grow business through content/stories by driving users to our website
  • Perform research across all social platforms to support marketing goals/objectives (end-user, competitive, new product launches, overall brand presence)
  • Analyzes, reviews, and reports monthly in an effort to maximize results; translates anecdotal or qualitative data into recommendations and plans for revising/optimizing social media efforts
  • Manage social advertising spend; estimate and track ROI versus anticipated and actual results
  • Strong understanding of each social platform's analytics, along with the ability to measure success and optimize as needed
  • Lead A/B testing across social channels
QUALIFICATIONS
  • Experience working with Influencers
  • 5+ years related experience in creating and managing social media campaigns (organic & paid)
  • Deep understanding of all relevant social reputation utilities and social media best practices
  • Displays in-depth knowledge and understanding of social media platforms (Instagram, Facebook, Twitter, YouTube, Pinterest, etc.) and how each platform can be used in different scenarios
  • Experience managing a budget and reporting on ROI
  • Must demonstrate strong editorial judgment and exceptional writing skills
  • Experience sourcing and managing content development and publishing
  • Basic knowledge of SEO & SEM techniques
  • Ability to identify potential negative or crisis situations and applies conflict resolution principles to mitigate issues
  • Possess a strong level of social media analytics skills; able to extract meaning from data and use this to optimize both current approach and future programs
  • Thorough understanding of the creative and design process (mock-ups to go-live designs); proficient with Adobe Creative Suite programs (Illustrator, Photoshop, InDesign)
  • Proficiency with Microsoft Office (PowerPoint, Word and Excel)
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