Head of Marketing Strategy

Head of Marketing Strategy – Denver/NY/SF
Are you a leader driven to develop innovative marketing strategies that create a transformative message for a global Fortune 500 company? Do you want to transform, define and execute a marketing strategy aligned with a global, Fortune 500 diverse group of products and services and customer needs? Join Western Union as Head of Marketing Strategy.

Motivated by our values: purpose driven, globally minded, and trustworthy & respectful
We’re a FinTech that’s using insight from customers and colleagues worldwide to improve financial services for families, small businesses, multinational corporations, and non-profit organizations. We’re a team of over 8,000 employees serving 200 countries and territories. We believe when money moves, better things happen.

Relentless pursuit of better
You will play a key role in leading, designing, delivering, and evangelizing a comprehensive program of change to ensure the impact of Western Union marketing is globally optimized and maximized. You will oversee the customer loyalty, lifecycle experience, and measurement/analytics departments in this role. You will be accountable for achieving customer acquisition, engagement, and retention targets while cross-functionally collaborating with executive team leaders and business department executives to ensure alignment across programs. In addition, you will oversee and optimize investments to accelerate revenue, increase brand awareness, amplify the customer experience, and drive incremental customer acquisition for Western Union. Oversee a globally dispersed team and have experience leading and driving high-performing and high-impact teams. You will have an entrepreneurial mindset and bring fresh ideas on translating customer needs into a complete loyalty solution that includes program development, creative themes, communications, and strategy execution. You will assess performance and execute focused analysis to measure program results and provide actionable recommendations and insights to the c-suite.

For such a critical role, education or equivalent experience is required. Marketing, Communications, PR, Business administration, or related fields. MBA or advanced degree preferred with twenty or more strategic marketing experience with financial services and payment background—a minimum of ten years of management experience leading globally dispersed teams. Previous experience with lean and agile working methodologies is also desirable.

Join us, and let’s connect the world
Western Union is transforming its business and shaping the financial services sector by driving quality, convenience, and customer service to new levels of excellence. It’s an exciting time for our organization, as the largest cross-border money transfer operator, trusted by millions of consumers around the world. If you’re ready to unleash your potential to help drive change through bottom-up innovation, apply now.

We’re a company on the move, and we want our people to grow and develop. You’ll have plenty of opportunities to learn new skills and build a career, as well as a great salary and benefits package.

We are passionate about our diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams, while reflecting the communities we serve. We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.

The on-target earnings range is $ 414,000- 468,000, midpoint which includes a base salary of $230,000 - $260,000, Mid-Point short-term (30% of base), and long-term (50 % of base) incentives that align with individual and company performance. Actual salaries will vary and are based on a candidate’s qualifications, skills, and competencies. Salary is one component of the Western Union total compensation package, which includes short-term incentives, multiple health insurance options, accident and life insurance, flexible time off, and access to best-in-class development platforms, to name a few! To view details of our benefits, visit https://mywubenefits.com/

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