(Recommended collection) Long essays with 4D characters, one trick to help you get the product manager interview-detailed product manager interview Daquan

Preface

Because of its particularity, the position of product manager cannot be measured by technical topics in interviews. Also, because of its wide scope, it is necessary to be comprehensive when preparing for the interview to be able to be confident.

Bloggers from the company, the project that basic product knowledge, personal aspects of personnel issues, advance preparedness, open issues and so on seven aspects to introduce the next product manager can face questions encountered during the interview. In addition, the blogger will continue to improve the product manager interview book, and it is recommended to pay attention to the blogger to obtain follow-up trends.

But there is one point that the blogger would like to tell my friends. There are no so-called interview questions. The interview questions are just knowledge extracted from the daily work and ability models of the product manager.

Work is not an exam-oriented education. The blogger advocates "get rid of the interview questions and go lightly" . Therefore, the questions are only for some friends who don't know much about product work and product capabilities, and can have an understanding of the interview.

Bloggers often say “eat well” . For today’s meal, I also hope that all of you can “learn well and absorb it well” . The wrong way of eating is to “remember by rote”.

It should be clear why there are interview questions for product managers, which are essentially abstracted from the daily work of product managers and presented in the form of questions. Therefore, as long as friends study each process in the work of product managers, then pass The interview is a matter of course.

For example, let’s recall that the work of a product manager can be disassembled as follows: "Business requirements→Product architecture→Function requirement pool→Function flow chart→Page prototype→Function logic→Product requirement document→Product review→Test case→Data analysis →Product iteration".

From the workflow of the product manager, only business requirements can be broken down into dozens of questions, such as "How did the requirements come from?" "How to deal with the requirements?" "What should I do if I encounter fake requirements?"... .

Since the product manager involved is too broad and too broad, the blogger only lists representative questions and describes them with the idea of "[Analysis]-[Key Points]-[Reference Answer]" .

The blogger analyzed and explained the main points of various interview questions, and some questions did not post reference answers (each question has a lot of knowledge points to explore), the purpose is to arouse your friends' thinking ( PM without thinking has no soul)

Finally, give some practical suggestions before the interview :

①Remember to elaborate on points

②Don't answer anything step by step when the other party asks anything

③Explain truthfully (be honest)

④Be polite

⑤Don’t memorize the answer (it doesn’t make sense)

Several wrong ideas:

①After memorizing the interview questions, I will be able to enter my favorite company! (Production is not test-oriented education)

②I feel that my ability is not bad, take a naked test (often you have to enter your favorite company, you need to be fully prepared)

③In a certain company, he may be a small leader. After entering a new company, he can’t correct his mentality (someone outside the person, there is a mountain outside the mountain)

01About personal aspects

1. Introduce yourself

【analysis】

Before introducing yourself, clarify the following questions:

1. Basic information (graduated college, work experience, what type of projects have been done, job responsibilities and expertise)

2. Why come here for an interview? (The prerequisite for this part is that you have a certain understanding of the industry and products of the interview company)

3. Introducing yourself, you must know how to guide the interviewer. For example, if you say that you are good at data analysis, then you have to prepare the data analysis corresponding to the questions you will ask, such as: how to do data burying? What are the core data of the main analysis? What analysis method was used? Can give examples and explain clearly the data of a corresponding node.

4. The self-introduction must be concise and concise, usually within 1 minute (don’t think about finishing all the preparations at once)

5. Speak in a more appropriate direction for personal strengths and company needs (such as interviews in the education industry, interviews in the travel industry)

【Key Points】

1. Prepare multiple pieces of content (for example, 1 minute, 3 minutes, 5 minutes), and adapt to different situations.

2. The content includes personal basic information, work experience, project experience, personal advantages, etc.

3. Try not to exceed 5 minutes. It is too long to lose focus and easily cause fatigue.

4. The introduction of the project part is explained with the idea of ​​"at what time period-what work is done-what effect is achieved".

[Reference answer]

Hello, my name is XXX, XXX this year, I graduated from XX school with XX major and have X years of product manager experience; I previously worked at XXX as a product manager, mainly responsible for the company's product planning and project line operation.

Responsible for XXXX planning and development during the tenure. The main product experience is mostly X-end products. Among the projects I have been in charge of, I will select a few representative ones and give you a brief explanation. One is XXX and the other is XXX.

The project name is a project type of project introduction, which mainly solves the problem of the project's pain points, the time of going online, and the current number of users. The result is content.

At the same time, individuals are usually good at summarizing and summarizing, and often output their own thoughts.

This is my basic personal situation, I hope you can have a simple understanding of me.

2. Analyze the advantages and disadvantages of one's own ability and experience

【analysis】

Clarify the following questions

1. Which of the ability requirements of the position have I met the standard?

2. What are the ability or experience requirements of the position that I do not fully meet the standards, but I can rely on? (If you have relevant experience)

3. What are the abilities or experience requirements of the position that I do not meet the standards and should I supplement?

Through the introspection of these issues, we will consider and analyze our own advantages and disadvantages in the future.

【Key Points】

1. Frankly talk about your strengths and weaknesses

2. Aiming at the shortcomings, how do you improve and optimize (treat yourself as a product).

3. What is your product career plan?

【analysis】

No matter what position you are in, it is very important for your personal career planning. Career planning is a function that requires a person's decision-making ability and information analysis ability. Especially for product jobs, it is indispensable to be able to clearly analyze one's own career planning. If you plan yourself as a product, then you can make a product with your heart.

【Key Points】

1. The result is second, focusing on the analysis part.

2. Try to answer questions in the way of product thinking.

3. Reflect your own soft power as much as possible from career planning, such as self-motivated, cooperative ability, learning ability, team management ability, etc.

[Reference answer]

First of all, I will be in the position of product manager, and at the same time, I will deepen the C-side. While creating value for the company (emphasizing your contribution to the company), I will also continuously improve my product skills (reflect my self-motivatedness). Secondly, I want to enhance the team management ability,

Secondly, for the product manager, I personally divide it into four stages: 0-1, 1-3, 3-5, and more than 5 years.

In the 0-1 process, it is mainly to shape the basic abilities of the individual. Learning ability and self-management ability are the most important.

In the process of 1-3, it is mainly for having a certain basic ability, and for the individual's own practice and development. In this process, the more important is the execution and abstraction ability (complex business requirements abstract Product requirements) and logic and communication skills.

In the process of 3-5, mainly based on the premise of the volume of knowledge, the product manager is more important for the construction and improvement of his own knowledge system. At this stage, the ability to coordinate resources and project management is more important.

In the PM of more than 5 years, the main product commercialization level field requires more forward-looking business thinking, creating a business model, and balancing the interests of the company, users, industry, and the market. Therefore, this stage More important is business thinking.

02About company introduction

1) Company profile

1. How many project teams does the company have and what do they do? What services are provided? What services are provided? Logistics? Social? supply chain?

2. What is the business model?

3. What are the profit models?

4. How many product lines are there? App, pc website? Applets? Micro mall?

【analysis】

The above questions mainly examine the product manager's understanding of the company. A large company has many project teams. You may not know the products made by other project teams, but you must be careful about the products of your project team.

【Key Points】

1. Understand the company's product line and its structure.

2. A comprehensive understanding of the products in your own project team.

3. Analyze the product in terms of business model, market analysis, function points, competing products, profit model, etc. (important!)

2) Company structure

【analysis】

For issues such as company structure, the bloggers will analyze it in a unified manner due to the relatively basics.

The reasons for asking such questions mostly lie in two points.

①At present, there are more and more product training institutions. Many product manager interviewers with no practical experience flow into the market after packaging their resumes. They need to be identified by asking the previous company structure.

②The product manager is a position that needs to cooperate with various personnel. Then, understanding the degree of the company's structure can better reflect the soft power of the product manager.

【Key Points】

1. If the number of start-up companies is small, it is best to answer the specific number.

2. If it is a large company, the data of the entire company can be approximated, but the staffing of your own project team should say specific numbers, such as 10 back-end, 6 front-end, 2 UI, 2 test, etc.

2. The company has multiple product managers. What is the division of labor between you?

【Key Points】

1. A startup company with 20 or 30 people has a high probability of only 1 or 2 product managers. The division of labor of product managers in small companies is generally based on functional modules. Each product manager has to design the front and back of the corresponding module.

2. A scaled company has about a dozen product managers. A scaled company's product manager is likely to have 3 to 4 product managers in a project team, responsible for a business line.

3. How many people are on your project team? What is the staff ratio?

【Key Points】

Mainly examine your own understanding of the project. (Conversely, think about product managers who don’t know the project staff, will they know the product?)

[Reference answer]

5 on the front end, 10 on the back end, (front-end and back-end ratio 1:2), IOS 1~2, Android 1~2, test 1~2,

UI 1~2.

4. Who do you often meet with? How are they connected?

【Key Points】

1. List the positions of the docking personnel

2. Analyze the docking method of each position (eg: the methods and expressions of docking with design and docking with development are also different)

3. Try to show your personal logic analysis ability and communication ability (soft power) by analyzing and explaining the way of connecting with different personnel.

[Reference answer]

Customers, bosses, testing, UI, development. Customers and bosses generally talk about requirements. They are the source of requirements. They talk about high-fidelity design with UI, product development progress and difficulties encountered in the current work with development, and talk about acceptance and bugs with testing.

3) Company address

1. Where is the company? Which subway station?

2. Where do you live? How long does it take to work?

3. Where to eat brunch? What company is nearby?

【Key Points】

1. There is nothing to analyze the main points of these three questions

2. Usually the interviewer asks you when chatting with you

3. Answer truthfully, hahahahahaha (the blogger really doesn't want to post these questions to make up the number, he has really asked such a hahaha!)

4) Other

1. You started out as an outsourcing company and switched to an ordinary company. What preparations did you make yourself?

【analysis】

This problem is usually asked during the interview of the outsourcing product manager. (According to data, the proportion of outsourcing product managers is still quite large)

After all, there is still a big difference between the product manager of an outsourcing company and the product manager of an ordinary company.

The interviewer wants to understand the key points:

①Can you transform from project-oriented thinking to product-oriented thinking

②Is it possible to recognize the difference between outsourcing PM and ordinary PM

③Have you been fully prepared for this during your previous work?

After thinking about these few questions, the answer frame of almost the question will come out.

【Key Points】

1. First analyze the difference between outsourcing and ordinary companies

2. To analyze the difference between outsourcing PM and ordinary PM

3. Pick out the disadvantages from the difference, and make breakthroughs based on the disadvantages.

Here are a few examples

①For data analysis, reading courses, reading books, and extracurricular learning

②For the needs, ask Party A more

③Think more when planning (out of project-oriented thinking)

④.......

03About the project introduction

1) Common opening questions:

"Tell me specifically about how your product is made?" "Tell me specifically about how your functional module is made" "A brief introduction to the projects you have done" "What are the projects you have done, simple "Introduction" "Which project do you think you have done best?"

You can refer to the following ideas for answering the above questions:

【analysis】

Generally, after listening to your self-introduction (generally including project experience), the interviewer will start with the product background.

The purpose is to:

①Understand the interviewer’s understanding of their own projects

②Inspect PM's ability to generalize the product (be able to use concise and concise language to explain its own products)

③Do you know the "product workflow" well?

【Key Points】

1. Explain product positioning and user positioning, such as: I am mainly responsible for the optimization iteration of the "MeiLiSuo" app in this company, which is a fast fashion consumption platform for white-collar women in China. There are currently more than 100 million female registered users, and the core users are young white-collar workers aged 23-30.

2. Explain the background of participating in the project (from 0-1 or which version of the iteration is responsible for), under what circumstances the project was involved, and where does the main source of demand come from?

3. What are the main functional modules (core competitiveness, characteristic functions), outline the business process of this function, and the improvement of data indicators after the function is launched.

4. Give an example to explain why this function is introduced (I think this is done well or impressed), you can talk about the problems encountered in the process of doing it, and how to solve it

5. Tell the general data of the product (data after desensitization), expounded in three dimensions: result layer, user layer, and product layer.

6. The answer is best to tell a story. It is required to narrate according to your own project, so that Xiaobai can also hear the scene.

[Reference answer]

The goal of XX Voice is to establish a set of voice social live broadcast products that combine "content + anchor + interaction + context".

The product positioning is "using sound to meet interesting people" and meeting friends with sound.

The target population is targeted at teenagers and young people between the ages of 14-35 . Through the analysis of the entire online voice live broadcast market, it can be seen that the user population under the age of 30 in the voice live broadcast market has reached 69.3%, and the overall voice is in a younger state.

Described in one sentence, XX voice is positioned to "make friends with voice" to meet the needs of young people for talking, making friends, and having fun. It also helps the company achieve user group growth and profit increase through gameplay such as treasure chests, blind dates, and making friends.

We have planned a variety of modes based on voice content, better scalability, unique gameplay, and multi-scene coverage. They are 1-to-8 format, 1-to-multi-mode, and 1-to-1 mode.

In terms of demand, wecollected demandthrough operations, bosses, competitive product analysis, questionnaire surveys, etc., and developed account systems, voice rooms, gift systems, rankings, dynamic squares, recommendation systems, currency systems, treasure box systems, level systems, Sign-in system and other functions.

Among them, the treasure chest system is the most impressive function (explain the reason: the relationship between behavior and candy becomes uncertain, periodic opening creates scarcity, limited time gifts to lure the unknown and curiosity, combined with community play, to create user curiosity And anxiety. The system always acts as an intelligent opaque black box, making the user’s motivation for feedback behavior more obscure)

In the profit model , profit is made by rewarding revenue, advertising revenue, and PUGC revenue (professional user production content).

At the same time, the game driving force is adopted to design the product.

In terms of data , for the result layer , registered users XXX, active users XXX, paying users XXX, monthly turnover XXX, total turnover XXX; for the user layer , the retention rate of new users the next day (70%), 7 Daily retention rate (45%) and 30-day retention rate (30%), the average daily online time of users: 45min; for the product layer , the number of visits XXX, the number of users XXX, the average stay time XXX, the comparison of the visit time of each function .

This is a brief introduction, I hope you can get a general understanding through my narration, thank you.

2) Frequently asked questions about the project

A. About the work scene

1. What is the biggest difficulty you encounter in your work? How is it solved?

【analysis】

Asking this question, the interviewer is often not concerned about the difficulty itself, but how to solve the difficulty as a product manager. In the product position, there is a very important ability: the ability to coordinate various resources. After encountering difficulties, how to mobilize various resources (self + others) to solve practical problems, this process is what the interviewer really wants to hear .

At the same time, examine how the product manager tells the story and how to reproduce the scene . This is also a problem that reflects how to communicate with team members in the future.

【Key Points】

1. Position your own job type. It is best to list the difficult points that are strongly related to your own product position to reflect professionalism.

2. Avoid listing some of the necessary soft skills for product managers, such as communication difficulties and so on.

3. Try to reproduce the difficult scenes as much as possible, and be able to show them in front of the interviewer in a clear picture. (Story-telling skills necessary for product managers)

4. Understand the product manager's ability model, and try to get closer to one's own ability.

2. What is your workflow?

【analysis】

Investigate whether the product manager has sufficient knowledge of his own work process, and it is best to have his own insights.

【Key Points】

1. Explain the workflow of the product manager (the premise is to understand)

2. Through the work flow, be prepared for the interviewer's in-depth excavation and questioning of each work flow.

3. Make a clear truth: there is no perfect workflow, only the most suitable workflow.

[Reference answer]

I mainly do these things in my work, and conduct market research based on user needs: competing products, user research, determining needs, product planning, product design and function optimization, writing requirements documents, post-launch feedback and BUG tracking.

In terms of project management, make plans and track, determine resource input, control quality, write weekly reports and other reports, and maintain communication with customers.

In the product life cycle management: manage all activities and market promotion from the birth to the death of the product, make operational plans, and provide customer service training, etc.

3. What kind of work do you usually do all day?

【analysis】

Through the daily work arrangement of the product manager, we can see whether this person has planning and whether he can plan his daily work well, focusing on the soft power of the product manager.

【Key Points】

1. Explain the daily plan in an orderly manner, and be able to approximate the specific arrangements for different time periods of the day.

2. In the plan, try to cover the soft power and hard power of the product manager, and reflect their own value from the side.

3. Requirements analysis, data analysis, product planning, project communication and other aspects are basically encountered by product managers every day. These aspects are more in-depth.

[Reference answer]

In the morning, watch 10 minutes of industry news (understand industry trends to facilitate later demand analysis), observe the trends and analysis of competing products,

Then use 20 minutes to open various data monitoring tools to view the product data of the previous day. Compare the funnel to determine the running status of the product; generally, you will start to check the email at around ten o'clock in the morning, and arrange the day's work according to some information in the email. Through data feedback, email processing, product experience and other processes, the problems found will be summarized, and then relevant colleagues will be communicated and coordinated.

Open ZenTao to see the development progress. If there are orders that need to be checked and accepted in time, and if there are uncompleted orders, follow up the reasons in time. If the development encounters difficulties, coordinate company resources in time to help solve them. Write documents or do them after you are busy. A version of the refinement work, corresponding product design work, and at the same time, there are irregular meetings in the day.

4. If you come, how are you going to carry out your work?

【analysis】

Inspect the product manager’s adaptability and the speed of getting started. Through familiarity with the new work, new business and new colleagues, we can understand the conversion cost of “new employee → old employee”. For example, a person is very capable but very slow to get started. Two or three months, if the employer is hiring urgently at this time, it will also consider whether to hire. (Of course, people with strong abilities usually have no bad adaptability)

【Key Points】

1. Need to quickly understand the company's industry, the status and progress of the company's products. Simply put: understand the industry at a macro level, and understand the product at a micro level.

2. Use a period of time to read relevant materials (product documents, etc.).

3. Understanding the various stakeholders of the company can also help the smooth development of the follow-up work (it depends on people).

[Reference answer]

If I am lucky enough to join the company, in terms of work, I will first get familiar with the company’s business, sort out the company’s products and competitors’ products based on my understanding, output an experience report and a competitive product analysis report, and find that the company’s products are currently insufficient, and Develop an optimization plan for optimization, and check the company's corresponding product documentation to deepen the understanding of the product. In terms of personnel, I will get to know the colleagues in the corresponding positions of the company, which is conducive to the smooth development of follow-up work.

5. Your project always fails to go online on schedule, how would you solve it?

[Reference answer]

①In terms of product planning

First, consider all user scenarios when confirming requirements; clearly confirm with the business side to prevent frequent changes in later business requirements;

Secondly, during the requirements review, do not just talk about the slightly more complex requirements to ensure that the technology can be heard and understood. Sort out the problems raised by the technology;

②In terms of project management

1) Quantify the goal: When carrying out project management, the numbers can effectively reflect the project progress and project results, which can avoid tearing and shirking responsibilities;

2) Regular follow-up: Every project needs someone to follow up in the overall process of preliminary preparation, formal start, project progress, and project results; real-time follow-up of the project progress can not only understand the progress of the project, but also convenient at any time Error correction can avoid the need to overthrow and start over at the end of the project.

3) Cultivate team awareness: When the team is conducting project management, it should focus on cultivating team awareness and collaboration spirit. At the same time, strengthen training and improve the business level. Only when the overall momentum and ability have been significantly improved, can they work together. Improve efficiency and make high-quality projects.

Finally, if the above is done, project delays cannot be avoided. To ensure that the iteration can go online as scheduled, some unimportant or non-urgent requirements can be flexibly cut off according to the iteration goals.

6. In the work of the past year, can you recall and introduce the most stressful experience? How did you overcome this pressure in the end?

【analysis】

The main purpose is to test the interviewer’s ability to withstand stress. Generally, there will be a “holding a certain degree of stress resistance” in the recruitment of JD, and the interviewer understands the interviewer’s stress resistance by understanding the interviewer’s answer to the corresponding stress experience. After all, as a product manager, there are users, customers, superiors outside, and testing, operation, development, design and other roles inside. Without a strong psychology, you may not be suitable for this position.

【Key Points】

1. The stress experience listed should not be too simple, if it is too simple, it may be due to insufficient experience

2. In the case of moderate stress experience, focus on how to overcome the stress period through a series of solutions.

3. When the pressure is high, it is especially important to maintain a good attitude (the blogger thinks this is extremely important!)

[Reference answer]

The most stressful thing is that multiple projects went online in October last year. Due to the reorganization of the company’s system and the transfer of personnel, a series of things came in at the same time. Not only did we have to connect with the trivial things of the project, but also Need to train new personnel and restructure the company's product system.

For the solution to overcome the difficulties, the individual does this:

In terms of work, do a good job scheduling, arrange daily work and weekly work, work overtime whenever necessary, and daily improve their own efficiency, while communicating with developers in a timely manner to reduce subsequent risks.

On the personal side, exercise, read books, write, and keep adapting to the fields you are familiar with, and maintain a good attitude.

B. About product business

1. How to obtain the first batch of users?

【analysis】

Focus on whether the product manager has a certain understanding of product promotion and product operation. The product is the "child" of the product manager himself. Often many product managers "let alone" after completing the product, and being able to think about the development of the product is also the responsibility of the product manager. One of performance.

【Key Points】

1. Product promotion strategies need to consider many factors, such as product characteristics, development strategies, resource allocation, etc.

2. The difficulty of product promotion is inversely proportional to the accuracy of positioning: the more accurate the positioning of a product, the lower the difficulty of promotion.

3. List several types of seed user acquisition programs: obtain from competing products; increase market volume; channel diversion; KOL recommendation; hard-to-play money.....

[Reference answer]

The first batch of user acquisition methods need to be considered in terms of product characteristics, development strategies, and resource allocation.

Generally, large companies use capital-driven hot start (direction, advertising, etc.) due to the wide coverage of users and abundant resources; while small companies often use cold start ( Tweets, word of mouth, etc.).

2. How to discover user needs? How to analyze the demand for conversion products? How to judge the priority of demand?

【analysis】

The investigation is demand mining and demand analysis. Targeting demand is the basic skill of product managers, but at the same time, many product managers do not think deeply about the essence of demand, how to find demand, how to judge demand, and how to make effective decision on demand. .... This is all in the demand stage, as a product manager needs to master.

【Key Points】

1. Try to tell the source, judgment and analysis of the demand through storytelling.

2. Analyze the essence of needs by studying Maslow's hierarchy theory (physiological needs, safety needs, social needs, respect needs, self-realization needs).

3. Know the relevant knowledge of the demand in advance: demand source, demand identification, demand analysis.

[Reference answer]

Discover five sources of user needs:

First, the strategic needs put forward by the boss.

Second, the product manager plans the demand according to the product direction.

Third, promote planned activities and data analysis to find out some needs.

Fourth, user interviews/feedbacks put forward requirements.

Fifth, the need for feedback from other participants and followers

User feedback information source:

①Data feedback from the operating department (daily activity, monthly activity, conversion rate, etc.).

②Customer Service Department (direct contact with users and get first-hand feedback on user problems).

③Marketing Department

Analysis is transformed into product demand:

The degree of fit between requirements and product positioning and core functions, and the value it brings, is tested in grayscale;

Determine the priority of the demand:

Cost-effective = value / cost; different stages of demand priority scheduling.

It can be divided from two latitudes and four quadrants, one is the degree of urgency and the other is the degree of importance. According to the priority, it is divided into important urgent, unimportant urgent, important not urgent, and unimportant not urgent.

3. Have you done user portraits before? What platform did it do?

【analysis】

It mainly investigates the understanding of user portraits. Usually, the product will not be contacted until a certain amount of stage. It is more detailed and requires the product manager to have corresponding experience.

【Key Points】

1. The portrait system is a user-analyzed object that displays user information through various methods, and provides comprehensive, accurate and instructive information to analysts, thereby optimizing operational strategies.

2. Understand the three steps of the user portrait system: content production, portrait analysis and external output.

3. When talking about the user portraits that you have built, you need to focus on the user's goals, current behaviors and pain points, and focus more on the mining of current behaviors.

4. Combine with practical examples to avoid being conceptually too abstract.

5. The user portrait ideas of different types of products are not the same, and product managers in various industries are required to think and analyze in depth.

4. Which competitive products have you investigated, and name 5 (be sure to prepare beforehand)

【analysis】

Investigate whether you have your own opinions and practice on the analysis of competing products, and whether you can know your own products' competitors well.

【Key Points】

1. List the corresponding competing products of the previous products.

2. Disassemble and analyze competing products through the idea of ​​competitive product analysis.

3. Competitive product analysis includes the following modules:

①Background goals, competing products, competing product models, competing products market share, and entry points for competing products to enter the market

②The iterative process of competing products, the structure and layout of competing products, the process of competing products, the promotion, operation and marketing methods of competing products

③ Draw the corresponding conclusions, do a swot analysis, understand the advantages and disadvantages of competing products in the current market, as well as the risks and opportunities in the current market, and finally present your own views.

4. Try to analyze competing products with OKR thinking.

[Reference answer]

There are two types of competitive product analysis. One is to look at the overall situation and have a control over the overall situation, and the other is to provide iterative services based on needs and changes. PM wants to raise a demand, so I have to see how the competing product does it. Yes, what is the mainstream of the industry, do we need to follow; the other is that competing products or Tiger Vision released a great feature, or secretly released a small optimization, at this time, as a competitor, the first time Ensure that the information is in your hands, and you must not know it later.

The main aspects include industry status and trends, market data, competitors' product positioning and development strategies, product features, target users; core functions, interface interaction design, operation promotion, and business models.

The small aspects include functional demand points, competitive product function entry and weight, competitive product function process, competitive product iteration time and version record, estimated competitive product general effect, own advantages of this function, and how to do it.

5. What is the profit model of your products?

【analysis】

Investigate the understanding of the profit model of Internet products, and whether you can be clear about the competitive and profitable points of your own products. Often due to the scope of work, many product managers are only exposed to some "screw" tasks such as requirements and data analysis. At this time, product managers need to pay more attention to their products and think more.

【Key Points】

1. Several profit models for Internet products: advertising, commissions, sales, value-added services, open APIs, and profit based on product attributes.

2. Understand and analyze the profit model of one's own products.

3. The profit model of different products is not the same.

6. What is the business model of your product?

【analysis】

Examine the understanding and cognition of business models. Often many friends will confuse the business model with the profit model. In fact, it is not difficult. Business model = profit model + operation model. When encountering this type of question, you can answer the profit model first and then the operation model.

【Key Points】

1. A business model is an effect model in which companies or individuals use a certain method or way to make money, thereby generating profits, and the profit model is the way to make money.

2. Understand the similarities and differences between business model and profit model:

①The focus is different: the business model emphasizes how to enter the market; the profit model emphasizes how to obtain profits.

②Different content: business model refers to the transaction and interest relationship between enterprises and enterprises, between enterprises' departments, between enterprises and customers, and cooperation channels; profit model is one of the core manifestations of business models , And finally achieve the core goal of the profit model.

③Different consideration factors: the business model will consider the user's preference, business prospects, financing and capital operation; the profit model mainly considers the source of profit.

7. If the product needs to be revised, what method will be used to judge?

【analysis】

The focus of the core inspection is whether the source of demand for the product is clear, and whether it can be truly analyzed for various sources of demand.

Appropriate expansion can be carried out for demand expansion (note that usually after expansion, you must be prepared that the interviewer will continue to dig deeper into the demand problem)

【Key Points】

1. Several ways to understand the source of demand

2. Three steps of demand analysis: ① demand source ② demand identification ③ demand processing

3. While explaining the source of demand, it can answer the corresponding demand identification and demand processing, and demonstrate its scalability as much as possible.

[Reference answer]

The product revision mainly has the following four sources of demand:

User research feedback, data analysis, team members (boss, operations, market, etc.) needs raised, PM's own thinking and reconstruction of products.

For the source of the demand, we will identify the corresponding demand, and finally deal with the demand. (At this time, I asked the follow-up "How to identify requirements" similar questions, you need to prepare in advance)

8. How often does your product iterate to a version, and what has been updated recently?

【analysis】

Check your own understanding of the product and whether the update dynamics are mastered in real time (sometimes a product is handled by multiple teams within the team to be responsible for different versions), and you need to be very clear about your own product iteration version, cycle, and iteration content.

【Key Points】

1. The question is relatively brief to avoid embarrassment and can be expanded appropriately.

2. From the recently updated content, you can choose the more familiar aspects to break through (avoid the situation of one question and one answer).

9. How do you iterate on product upgrades?

【analysis】

Product iteration is a process from 1-N. It examines whether the product manager has a product manager from 1-N. At the same time, it can examine personal familiarity with product workflow, understanding of project operation and good at subsequent data analysis point.

【Key Points】

1. Explain the concept of product iteration you think (say or not)

2. The core of the iteration lies in the iterative planning based on the closed loop of the business, emphasizing the expansion from the core business to the entire business, and the business direction and plan must be clear and reliable.

3. After the iteration, remember to review the results, use data to feed back the effect of this iteration, and reflect data thinking (important!)

4. Product iteration involves a wide range of areas. In this process, try not to say or summarize your weak points as much as possible to avoid the interviewer from grasping the weak points and digging deep. (If it is really not, the blogger recommends answering truthfully. , Don’t make up indiscriminately).

5. It is best to have its own product methodology and reflect personal norms through a clear workflow.

[Reference answer]

In my opinion, product iteration is a continuous process of optimally solving requirements with products under the background of limited resources. Individuals are divided into five steps: ①demand research and analysis ②overall business and core business analysis ③design iterative planning ④organization review and scheduling ⑤data analysis and project review

The specific performance is that when developing the last version, I was doing requirements research, requirements analysis, process design, functional design, prototype design, organizational review, etc. for the next version, and almost completed the previous version. For the development work, my next version of the demand list is also assigned. After the iteration plan is done, a review meeting is held to complete the scheduling of the iteration node, and the milestone plan is designed, follow-up data and timely review.

10. How do you plan the version?

【analysis】

If it is a relatively young PM, and may not have access to the product version planning (usually the product boss is doing it), then the content of this part can be obtained through communication with the boss and self-learning.

If it is a more experienced PM, then you may not need to see this interview question.

【Key Points】

1. If you haven't done it before, just answer it truthfully.

2. Explain how to learn how to plan the version through various channels (self-learning, communication with superiors).

3. The main points of version planning: clarify the core problem to be solved by the product → conceive a complete solution to the problem → establish a list of requirements, and realize hierarchical implementation based on priority

[Reference answer]

Example: At the end of each year (lunar calendar), our company will plan the general direction of the product for the whole year next year. There are four major versions in total, with an average of one major version per quarter. Three steps through version planning: ①Clarify the core problem to be solved by the product ②Conceive a complete solution to the problem ③Establish a list of requirements, and implement hierarchically based on priority

11. Have you ever made a complete product from 0-1 project experience?

【analysis】

The interviewer who often asks this question wants a candidate who can lead the product. It is also very likely that the company’s business involves products ranging from 0 to 1 in the near future, and the product manager surveyed has a product ranging from 0 to 1. Familiar with the process, from "market research→competitive product analysis→business requirements→product architecture→functional requirement pool→functional flowchart→page prototype→functional logic→product requirement document→product review→test case→data analysis→product iteration", etc. A series of processes, the details of each process need to be clear.

【Key Points】

1. When encountering this kind of rhetorical question, avoid answering only one "yes", and try to expand the details.

2. Regarding the flow of the product from 0 to 1, avoid the most important things and go deep from the familiar points.

3. Most of my friends in the company do iterative, demand-related work, so they lack experience from 0 to 1. There are two ways of answering: ① Taking function as the core, telling function is also a process of building from 0 to 1, using the "child-making" way of thinking to explain how to build a function from 0 to 1. ②First, explain that most of you are doing product iterations, and then describe how you prepare from 0 to 1 (amateur projects and free self-charge learning, etc.).

[Reference answer]

There is no reference answer! This is going to be written in full, probably a book. (The blogger did not intentionally, it is really the content of a book)

12. How are your products tested?

【analysis】

It seems to be asking about the knowledge of the test engineer, but in fact it is examining whether the product manager has a general understanding of the work content of other positions in the team.

Product managers generally do not need to test, but based on the breadth of product coverage, they need to understand more or less, and can better communicate with company testers.

[Reference answer]

We have automated testing, interface automated testing, functional testing, performance testing, UI automated testing, stress testing; our testers who cannot complete the automated testing will write test cases for testing

C. Project frequently asked questions

【analysis】

I can't finish writing the questions that the project will ask. But the essence lies in the understanding of the product workflow, product essence, product from 0 to 1, and product from 1-N to the subdivision process of these knowledge points. It only needs to "a product from nothing to nothing, and from there to nothing." "Understand the whole process, then no matter what problems are encountered, they can be solved.

Since there are so many questions, I will not answer them one by one. The blogger only lists a few of the more frequently asked questions for display. Friends can use the questions to check whether they have sufficient knowledge of the corresponding knowledge points and are able to Answer it properly.

1. What is the current status of the industry in the market where your products are located?

2. What is the product positioning and development strategy of your products?

3. What is your user portrait like?

4. What are the core functions of your products?

5. What are the advantages and disadvantages of your products?

6. What is your operation and promotion strategy?

7. What is the difference between your product and other competing products?

8. How do you design a certain function?

9. What is the process of login and registration?

10. How do you pay for your products?

11. How do you specifically do the order details of your products?

12. How is your system backend designed? Are they separate or integrated?

13. How do you do research?

14. Why do users come to your products?

15. If your product continues to improve for you in the future, which areas will you improve?

16. How is the customer authority divided in the system, and how does your point system work?

17. How are users classified? How to increase user activity on the product?

18. What do you think you need to consider when making a product?

19. What do you think of our products? Have you ever made a similar product?

21. What are the investment promotion rules?

22. What features does your competing product have?

24. What do you think of your project and the direction for improvement?

25. How long did it take to transform the initial product demand?

26. Where does your demand come from? In addition to internal demand, what other channels are there to collect?

27. Which logistics platforms have you connected to? How is it connected?

D. About data analysis

Data is the most favorite question asked by interviewers in the interview. The data related to the function you are responsible for needs to be detailed and understood, such as: daily activity, monthly activity, retention, how many pages in the function you are responsible for, and what is the conversion rate of key pages , How much is the landing page traffic? What was the PV and UV of a certain control on the landing page when it was first launched?

Regarding the analysis of the data level, due to the large amount of data and space reasons, the blogger will list a few representative questions here, and interested friends can learn more about it later. (After seeing the questions, you need to examine whether you can answer each question)

Common problems are as follows:

1. What are the ways to obtain feedback?

2. How did you embed data?

3. How do you conduct data analysis? What are the key data indicators? (What is the main analysis of data analysis and why?)

4. What is the number of registered users of your product?

5. What is the monthly turnover of your products?

6. What is the customer unit price of your product?

7. What is the daily activity of your products? What is the monthly life?

8. What is the pv value of your product? What is the uv value?

9. What is your order conversion rate?

10. How did you improve your daily activity?

11. How many daily launches of your products are there?

12. What is your average daily usage time?

13. What data do you have here, and why is it so low? Why is it so? (For data exceptions, you need to be prepared)

14. What indicators need to be paid attention to after the product goes online? why?

E. About operations

【analysis】

Regarding operational issues, there is still a difference between the product post and the operation post, but there is a saying "product operations are not separated", the product manager is responsible for "children", and the product operation is responsible for "raising children". As a product manager, understand And to master certain operational knowledge is also necessary.

PS: In the same way, due to too many topics, the blogger lists the parts uniformly, hopefully it can arouse my friends' thinking.

1. How was your product promoted before? (Divided into online and offline)

2. Has there been a paid channel before?

3. What did you do online?

4. What do you do offline?

5. Do you have any resources and channels?

6. What indicators have you improved in your work, and how did you improve them?

7. What methods do you use to acquire users and increase user activity?

04About product foundation

1. How to understand the position of product manager? What kind of product manager is an excellent product manager?

【analysis】

Examine the perception of the position of product manager. After experiencing the barbaric growth period of the product manager post, now the product post has begun to develop in the direction of specialization and refinement. It is also because of the previous development process that many product managers from training institutions are often "exam-oriented" product managers who know how to operate but do not understand the true meaning of this position.

The blogger believes that to be a product post, you must have your own ideas to have a soul.

【Key Points】

1. Understand the historical development of the product manager post

2. Explain your own understanding and cognition of the product post, try not to superficial, implement the most practical, how to plan requirements, how to implement and how to implement.

[Reference answer]

In "Apocalypse", the author described the product manager as a "position to discover valuable, usable, and feasible products."

For me, at the implementation level, the product manager is the person who is responsible for transforming user needs or business needs into product needs, and is responsible for the specific design, implementation and results of the product. There are three specific responsibilities: product planning, product design and product execution.

In a big way, I think product managers stand at the intersection of business, technology, and user experience (BTC principles). Business refers to focusing on realizing the maximum commercial value of a product, technology refers to the process involved in how the product is created, and user experience refers to the product to communicate with users.

2. Why do you want to be a product manager?

【analysis】

Examine the motivation for doing this job. "Interest is often the best teacher." If it is just because of some subjective external factors, it may not be able to do a good job in the long run.

【Key Points】

1. Try to start with personal interests and creating benefits for the society/company.

2. Master a degree, avoid talking too high-sounding (the concept is too big, you and I are mortals), and avoid talking too narrowly (being a line and loving a line).

[Reference answer]

There are four reasons:

①Individuals are passionate about creation and optimization.

②Improve the individual's comprehensive ability, do it well, see the world on the shoulders of giant

③Love the Internet, products solve problems + connect users

④The product can better serve different users, with a sense of accomplishment

3. What capabilities do you think product managers need to possess?

【analysis】

Examine the understanding of the product manager’s capability model.

[Reference answer]

Speaking of the capabilities required by product managers, I think we can derive from what product managers need to do.

"Understand the business → product module arrangement → demand pool (function arrangement) → sort out version plan → function map → function flow chart → prototype design → PRD document → product review → development → test launch → data analysis → product iteration"

For the product process, logical ability, communication ability, project management ability, documentation ability, resource coordination ability, and teamwork ability.

For personal management, self-management ability (self-drive), stress resistance and learning ability.

4. Which ability do you think is the most important for product managers?

【analysis】

Examine the competency model of the product manager, and judge the interviewer’s vision and future development from the personally important abilities.

【Key Points】

1. Understand the content of the product manager capability model.

2. There are two ways of answering questions

① Explain directly with a single ability.

②Combine different stages to explain different abilities.

The blogger suggests to answer in the second direction.

3. There is no fixed ability to answer. This varies from person to person, and at the same time, you need to have enough reasons to explain your own answer.

[Reference answer]

The product manager's ability model involves a wide range of aspects (refer to Tencent's product manager ability model). I think that the ability of PM is not generalized, and different stages have different focuses.

For the product manager, I personally divide it into four stages: 0-1, 1-3, 3-5, and more than 5 years.

In the 0-1 process, it is mainly to shape the basic abilities of the individual. Learning ability and self-management ability are the most important.

In the process of 1-3, it is mainly for having a certain basic ability, and for the individual's own practice and development. In this process, the more important is the execution and abstraction ability (complex business requirements abstract Product requirements) and logic and communication skills.

In the process of 3-5, mainly based on the premise of the volume of knowledge, the product manager is more important for the construction and improvement of his own knowledge system. At this stage, the ability to coordinate resources and project management is more important.

In the PM of more than 5 years, the main product strategy level areas require more forward-looking business thinking, creating business models, and balancing the interests of the company, users, industry, and the market. Therefore, this stage is more important. The important thing is business thinking.

5. How to transform user needs into product needs?

【analysis】

This question can reflect to a large extent the interviewer’s understanding of user needs. Methodologies such as demand collection, analysis, screening, and verification are all theoretical foundations that a qualified product manager should master. In this question, you can try to cut into the core needs of users, referring to the 28th principle, only a small number of products can meet the needs of most products, so only the universal needs of users constitute product needs.

Discover user motivations according to user needs, and then integrate the environment, products, and users to sort out their product needs.

[Reference answer]

1. Abstract user needs

There are two ways to present user needs. One is that the user has a strong need; that is, I really want something; the other is that the user does not have a strong feeling, but it makes sense logically.

When users have strong needs, we need to find breakthroughs in user needs, identify user motivations, and study the conversion methods of user needs to product attributes according to the product framework.

Here, first we can determine user needs or expectations. Scenario analysis: the interaction between the real environment and the user, the interaction between the user and the product, the interaction between the product and the environment

2. Demand instantiation

On the basis of the product framework support, we instantiate it, and then we can reach the user goal by adding a search box/search button, then the search box/search button is the product requirement

3. Strengthen product demand

In-depth optimization to enhance the competitiveness of demand

For example, for the search box, the size, color, style, and location have become the strengthening surface of the demand; strengthening the demand can enhance the demand competitiveness.

6. What are the sources of product demand?

【analysis】

Check the level of understanding of the needs

[Reference answer]

①The strategic needs put forward by the boss

②The product manager plans the demand according to the product direction

③Promote planned activities and data analysis to find out some needs

④User interviews put forward demands

⑤Needs for feedback from other participants and followers

⑥Analysis of competing products

7. How do you understand user experience?

【analysis】

This question is usually asked for C-end products, and user-centered product design methods have prevailed in the past two years.

What is examined is the idea of ​​how to design a product with the user as the center for a C-end product.

[Reference answer]

The design of user experience should be user-centric, and the true feelings of loyal users are product designs that move users.

User experience has become a new product value. When technology is no longer the core competitiveness of products, product competition is essentially the competition of user experience. What users pay attention to is no longer the performance of the product, but the product brought about by it. The pleasure and sense of value.

8. What is a successful product?

【analysis】

As a good product, it needs to have the following characteristics:

Article 1: Demand. This is the premise that a product is called a product. The essence of the product is to solve the demand. Stickiness and experience are the next thing.

Article 2: Stickiness, this is another typical characteristic of a successful product. A successful product must be a product that is constantly remembered by users. Once users have a certain demand, they can think of you. This is a good product. A sticky product must be a good solution to a certain demand, and it has achieved a high level that competing products do not have. The user will not use it once, indicating that your product is not good, or simply that there is a positioning problem.

Article 3: Excellent user experience. In this era of severe product homogeneity competition, a good user experience is a business opportunity, especially one of your strategies for overtaking in corners. So a good user experience is a business opportunity.

Everyone has a different definition of success. Whether it meets user needs or even changes user habits, or whether there are millions of users, or whether there is a stable and effective profit model, is the criterion for judging whether a product is successful. one. When answering this question in the interview, you can combine a product you are familiar with to show the interviewer your logic of thinking about this question

[Reference answer]

First of all, it is necessary to solve the urgent, strong and high-frequency needs/pain points of users;

Second, there must be a certain scale of sticky users;

Again, have a good experience;

Finally, there is a feasible potential profit model (practicality, ease of use, innovation, profitability).

9. Tell me about a better APP, and what's the advantage?

【analysis】

Check whether the product manager has self-drive and the ability to explore the unknown. In addition, maintaining a good product sense is the most basic requirement of being a product manager.

【Key Points】

1. Prepare in advance!

2. For popular apps (such as WeChat, Toutiao, Douyin, etc.), it is necessary to study some details in terms of understanding the user population of the business model; for niche apps, the framework and characteristics of the app are usually listed Enough. (There are too many apps, and the probability that interviewers often use it is not high)

3. Introduce the product by describing the five elements of user experience (strategy layer, scope layer, structure layer, framework layer, presentation layer), and at the same time describe the product's business model, user population, product structure, and profit model.

Prepare in advance, prepare in advance, prepare in advance. Talk about important things three times, otherwise you really can't say it temporarily, no matter from which point of view, product managers need to experience the new APP frequently.

Don’t talk about the general public, talk about the drawbacks of the popular products: Everyone is using the apps you are talking about, and others can tell at a glance whether you are good or not. In case someone else offers you something you don’t know about the popular products, you will be left. It's only embarrassing.

Talk about the benefits of niche products: the interviewer may not have used it before, he can only look confused when you are in the dark (haha)

When talking about a product, you must explain it (5 elements of user experience). This will make you more professional. Even if you don’t understand it, others will think that you are logically clear and give you an impression!

10. Introduce a product you are currently playing

【analysis】

Try to introduce yourself relative to the familiar products. Usually, after asking this question, the interviewer will ask you to introduce this product. You can introduce the product in an orderly manner from the above-mentioned method of introducing the product.

11. How do you prioritize when there is a lot of demand?

【analysis】

It can be divided from two latitudes and four quadrants, one is the degree of urgency and the other is the degree of importance. According to the priority, it is divided into important urgent, unimportant urgent, important not urgent, and unimportant not urgent.

It is refined through the two knowledge points of KANO model and Maslow's demand theory.

12. You are not the target group, how do you make this product?

【analysis】

The advantage of the target group lies in the deep understanding of the product and the user, but it is not the only way to understand the user. This advantage can be obtained through more detailed interviews and participatory observations.

It is not that the target user can observe from the perspective of the product manager, after all, what the user wants is not what the product needs.

13. What is the difference between B-side and C-side?

【analysis】

Examine the product manager's perception of the carrier. If the interviewer did the B-side before, it is very likely that he will require analysis and other differences from the B-side.

【Key Points】

1. Analyze from the perspectives of service objects, product design differences, migration costs, business models, etc.

2. Clarify the concepts, differences and characteristics of each end (B end, C end, G end...) etc.

[Reference answer]

①Different service targets: C-side product service individuals, B-side product service organizations

②Product design differences: C-end products emphasize user experience, and B-end products emphasize information flow. For B-end products, the main thing to be solved is the collaborative communication needs of different production relationships. Under a centralized organizational structure, B-end products Need to meet different levels of collaboration and communication inside and outside the organization. In this context, B-side products will consider functions such as permission design, role assignment, and operation data display to improve production efficiency under the premise of stable functions.

③Different transfer costs: The transfer cost of C-end products is much lower than that of B-end products. There are not many core requirements to be solved by C-end products. It can be quickly updated and upgraded through rapid iteration and sorting of priorities. The transfer cost of B-end products is much higher in comparison. Consumers and direct users are not a group of people. For direct users (users), their use scenario is in the work environment, even if the product is difficult to use, the user will still use it in order to complete their work. In many cases, there is no choice or not allowed to choose. For consumers (enterprises), the cost of building a system is high, costly and time-consuming, and it is difficult to update and iterate frequently. In addition, most of the B-end products do not directly generate profits, and the motivation of the enterprise is not high, so the requirements are also It means "make do with it, just use it". Various reasons have resulted in higher transfer costs for B-end products.

④ Differences in business models: C-end products rely on traffic to obtain revenue, and B-end products obtain revenue through paid customization.

14. Have you used our products? Any suggestions for our products?

【analysis】

Before going to the company for an interview, I didn’t even know what other people’s company did. This gave others the feeling that this person didn’t pay much attention to our company, didn’t even know what business we did, or there were too many interviews to understand. No matter from which perspective, you have left a bad impression on the interviewer's psychology.

Before the interview, you must have an understanding of the industry in which the company you are interviewing is located in (you can go to sites where everyone is a product manager, product 100, 36 krypton, etc., to find awesome analysis, and then translate it into your own language), and at the same time, be aware of other people’s You must experience the product, find out the advantages and disadvantages and record them, and be aware of the advantages and disadvantages. When you can't find the advantages and disadvantages, use the competitive products in the industry to find out.

When it comes to recommendations for their products, they need to be analyzed in a neutral manner.

【Key Points】

1. The business market that the company does is very large and promising, and our company is doing relatively well, and the product experience is also good, especially in XX places, the design is very good, and the user experience is great

2. Insufficient description and express your own opinions. I personally think that there is room for optimization in some details. XX function would be better if XX was done.

15. What books do you usually read, what are your insights, and does it help you on the road to products?

【analysis】

The main investigation is whether as a product manager, you have developed the habit of frequently reading books and literature; if you have the habit of reading books, you can answer truthfully. If you don’t read books, prepare a few books in advance before going to the interview. Try to do your best to read books related to the company’s business. At the same time, don’t deceive the interviewer by telling the fact that you read less books, and explain that although you read less books, But there are some unique insights of its own.

【Key Points】

1. List 3-5 well-known books (try to avoid some best-selling books and find examples of classic books)

2. Choose one of the books for analysis

3. Learn to analyze the method of a book, and explain the knowledge learned from the book at the same time.

[Reference answer]

Recently I was reading "Yu Jun Methodology". This book combines many small examples and integrates economics and psychology into the product school of practice, including the utility of microeconomics, margins, property rights, opportunity costs, etc., including behavioral economics. In the study of mental accounts, loss aversion, anchoring effects, etc.; and focused on the interpretation of the law of supply and demand, transaction costs.

16. Do you have anything to ask me?

【analysis】

In this part of the content, try to ask about the product-related things, reflect your own studious, try to avoid some less valuable questions (such as salary, not at this stage), at the last critical moment, increase the interviewer to you Of goodwill.

[Reference answer]

①If I join your company, what is the specific product direction I am responsible for?

②What is the situation in the current product stage?

③If I am lucky enough to join your company, what do I need to do in the preliminary preparation stage? (Able to get started better)

④In the interview process just now, what do you think I need to improve?

05 Questions about personnel

【analysis】

Regarding personnel issues, since this side focuses on the professional issues of product managers, here is a brief list of personnel issues. (The main blogger is too long-winded, considering the space issue, I wrote too much in front of it hahahaha)

1. Is your place far away? How long did it take to come here?

2. How many companies have you interviewed before?

3. Marriage situation?

4. What is your job content?

5. What is your career plan?

6. After I have asked my question, is there anything else you want to ask?

7. What efforts have you made to change careers?

8. What can you give up in order to change careers?

9. What is your plan for 3-5 years?

10. What is the expected salary? Is there room for downward adjustment?

11. Why resigned from the last company?

12. What was the salary of your last company?

13. Do you know our products? Do you know our industry?

14. How did you learn about our company?

15. What do you think is your biggest advantage compared to other applicants?

16. What are your strengths? What are the disadvantages?

17. Which university did you graduate from? What degree? Where is your hometown?

18. What advantages do you think you can be a product manager?

19. What is the kpi of your company's product manager?

20. What are your deepest feelings in the process of making products?

21. What do you think is a qualified product manager?

22. What do you think about overtime?

06 Preparation for the company before the interview

Preparing for the company to be interviewed is the focus of the interview! ! ! Only by knowing yourself and the enemy can you win every battle.

The preparation content is as follows, A Jing has sorted it out for reference.

1. The location of the counterparty's company? What car and how long will it take? Arrive 15 minutes early

2. The industry trend and situation of the counterparty's company (read at least 3-5 articles before the interview, and be able to say at least 3 conclusions)

3. Experience the other party's product in advance (can name 5 advantages and disadvantages and the points of fit with your project)

4. What are the market data, entry points, and core competitiveness of the counterparty's products?

5. Competitive product analysis of the other party's product, able to tell the core competitiveness. It is best to do a competitive product analysis or product analysis report document to bring to the interview, if not, at least the above listed content can be clearly expressed

6. What do you think of our products? Have you ever made a similar product?

7. Have you used our products? Any suggestions for our products?

07 open questions

This type of topic is actually the most challenging one. Don't panic when you encounter this type of problem. Just treat her as a request from Party A and just do it. After talking about the scene, don’t immediately think that I want to say the answer. The first thing is to ask clearly the needs (ask more detailed questions. Some interviewers may be confused by you. In this case, give If he provides a smooth idea, the acceptance will be much higher). There is often no standard answer to this type of question, and the analytical thinking is more important than the result. Don't give the answer directly. The thinking needs to be answered in accordance with the business direction of the other company, so that it is well-founded.

Examples of questions:

1. You have to put all the shops in a business district in a small program to connect with the management of the head office, what should you do?

2. Now I will give you a dollar for you to investigate the total number of advertising spaces in all subway stations in Shenzhen. What would you do?

3. How to buy Coke for 1 cent?

4. Suppose you are now asked to be the backend of a physical store, how would you do it?

Write at the end

Product interview questions are not the key to entering a company. Knowing how to answer the interview questions does not mean that you are a qualified product manager. As an aspiring product manager, you can be qualified if you can land and practice .

The blogger also hopes that friends will stay on top of the surface and continue to improve themselves step by step starting from the product foundation . Then this product interview encyclopedia can also play a role in helping others.